Rupert Murdoch’s plan to take on the Times with a new metro edition isn’t about turning a quick buck. It goes deeper than that.
He wants the Journal to be considered the paper of record — more than a national business paper and no longer a so-called second read in Manhattan. It’s another front in Murdoch’s career-spanning war with what he considers the monolithic, liberal media establishment (i.e. Fox News vs. CNN).
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Murdoch’s made that clear from the start of his Dow Jones stewardship, in 2007, with editor Robert Thomson continuing the Times-bashing just last month in New York magazine. And given Murdoch’s history of battling for position in New York by slashing prices or dumping millions into a money-losing paper, ( i.e., NY Post vs. Daily News), there’s no reason he won’t do the same now, to beat down the other guy.
But outside of “bloodlust,” are there any possible business gains for the Journal in adding 12 pages devoted to New York real estate, culture, business and sports? Times reporter Richard Perez-Pena looks today at how The Wall Street Journal is gearing up to take on his own paper and speaks to several analysts and media watchers about what Murdoch could gain in the fight — that is, beyond personal satisfaction in wounding the Sulzberger family.
Read More: By Michael Calderone, Politico
Photo credit: World Economic Forum (Creative Commons)