CBS Sports has apparently determined that the Pledge of Allegiance is so clearly “political” speech that it cannot be part of an ad for a real estate company.
The Tri-City Herald in Washington state reports that the 30-second commercial intended to run during a televised rodeo was rejected by CBS Sports and banned from the broadcast. The reason given — the “political nature” of the short TV spot.
CBS Sports Network rejected a 30-second advertisement from Windermere Real Estate/Tri-Cities that shows company owner Dave Retter’s granddaughter delivering the pledge with her hand over her heart.
No mention or sign of a political party in sight.
The commercial was scheduled to run during the network’s upcoming broadcast of the Wrangler Champions Challenge rodeo….
For its report on the network’s rejection of the “Pledge” ad, the Tri-Cities Herald spoke with the perplexed owner of the local real estate firm behind it.
“We just thought it’s around Sept. 11, Patriot Day, and rodeo is as patriotic a sport as it comes,” [Dave] Retter told the Herald. “We’ve had so many positive responses, we felt it would be fun to run something positive.”
Jordan Bradley, a contact between local officials and the network, emailed fair director Lori Lancaster on Thursday, saying CBS Sports rejected the ad because of its “political nature.”
This was the first time Dave Praino, co-owner of PS Media, has had an issue like this with one of his client’s ads.
“It’s amazing,” he said. “I’m still trying to scratch my head to figure out what’s political about the Pledge of Allegiance.”
Watch the “offensive” ad by clicking on the video link above and let us know if you can identify what’s so “political” about it that a major sports network turned thumbs down.
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Image Credit: youtube | PSMedia