Rachel Metz, AP Business Writer
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Circulation at U.S. newspapers continues to fall.The Audit Bureau of Circulations said Monday that average daily circulation declined 7.1 percent in the October-March period from the same six-month span in 2007-2008. The latest figure represents data from 395 daily U.S. newspapers that reported in both the current and year-ago periods.
The most recent drop was faster than the 4.6 percent fall recorded in the April-September period of 2008, and the 3.6 percent fall recorded in the October 2007-March 2008 span.
USA Today remains the No. 1 newspaper, though it suffered the steepest circulation drop in the publication’s history. It sank 7.5 percent to 2,113,725 after several periods with little change. The Gannett Co.-owned newspaper attributes the falloff mostly to a drop in hotel occupancy that stemmed from the economic decline and a December price increase for copies sold at newsstands.