Over the past several years, numerous American businesses have bucked the cultural trend of using generic greetings, opting instead to encourage more traditional greetings deemed by some critics to be insensitive. One of the latest businesses to take such an approach has since received national attention due to a sign that now welcomes customers at all of its locations across Texas.
Berryhill Baja Grill’s owners now display notices on the front door of each of its restaurants declaring: “This store is politically incorrect.”
— Eater (@Eater) December 23, 2015
The sentiment is very similar to signs posted in other communities, including locations like military surplus stores and the Harris County, Ga., sheriff’s office. Panelists on a recent episode of Fox News’ Outnumbered discussed the sign, with Meghan McCain expressing a desire to see the regional chain expand in light of its bold public message.
“I want more of this everywhere,” she said. “I just want to write this restaurant a check … and then I want them to open up a bunch of chains in New York City.” She went on to add that she is “sick” of the “politically correct B.S. everywhere — especially during the holidays.”
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A cynical Tom Shillue opined that the chain’s food might be subpar. “Maybe that’s why he’s pushing out the marketing,” he reasoned, ultimately predicting that “it’s going to work for him.” While Shillue acknowledged that he is not always active in culture wars, he endorses this business’ stance. “I don’t like to make hay and get in people’s faces over the ‘Merry Christmas,'” he said, “but I like it. I like this guy.”