Defining the ethos of one of Washington’s fastest growing news organizations is a style guide called “The Bloomberg Way,” which among other things bans words like “but,” “despite,” and “however,” because they “force readers to deal with conflicting ideas in the same sentence.”
But there’s an unambiguous phrase that Matthew Winkler, the style book’s author, thinks should define Bloomberg News — “most influential,” as in the world’s most influential news operation.
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“If you’re serious about developing a news organization, and you want to take it to its ultimate fulfillment,” Winkler, Bloomberg News editor-in-chief, told POLITICO, “those two words have to be at the top of your list.”
Read More: By MICHAEL CALDERONE, Politico