Radio may have just come out of its worst year in history. Total 2009 revenue, including on-air, off-air and digital, plummeted 18 percent to just over $16 billion, according to figures released Friday (Feb. 19) by the Radio Advertising Bureau.
The medium’s bread and butter—local and national on-air advertising—was down a whopping 20 percent to $13.2 billion. Network radio held up relatively well, declining 9 percent to just over $1 billion.
The only good news was the continued growth of digital, which increased 13 percent to $480 million.
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Read More: – By Katy Bachman, Mediaweek