It’s been almost a month since the Washington Post Co. put Newsweek on the market, and by 5 p.m. today the initial bids are due. Despite skepticism over whether there will be bidders, Yahoo! News can confirm there’s at least one: Newsmax Media.
“Newsmax Media Inc. has made a bid for Newsweek,” said a company statement provided to Yahoo! News.
The company also stated that its “bid for Newsweek’s print and online assets is congruent with its objective to diversify and expand into numerous distinct media brand offerings, like any major multi-title publisher.”
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“Newsweek’s staff, advertisers and readers can be assured that if Newsmax Media Inc.’s bid is successful, Newsweek’s stellar brand and editorial representation would remain distinct from our other brands,” the statement continued. “Newsweek would continue in its mission to objectively report the news and provide analysis from a wide spectrum of perspectives.”
It’s not surprising that the company would try to make clear that Newsweek — if purchased — would not be merged with Newsmax, the conservative magazine founded by journalist Christopher Ruddy in 1998.
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