NBC gives new meaning to the phrase “green screen” next week, spreading a pro-environmental message across five of its prime-time entertainment programs.
“30 Rock,” where Al Gore takes a cameo role, leads the way. Environmental themes were also added to the scripts of “The Biggest Loser,” “The Office,” “Heroes” and “Community.”
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NBC Universal’s three-year “green” campaign has largely focused on off-camera issues like making company facilities more eco-friendly. News and information programs have also been enlisted to do stories on environmental issues, but except for one “30 Rock” episode two years ago, the campaign hasn’t touched the prime-time lineup.
Read More: By DAVID BAUDER, AP