Political pundits on both sides of the aisle (and the radio dial) lauded the legislative accomplishments of Sen. Edward Kennedy, with some, including conservative columnist George F. Will, calling him “the most consequential” Kennedy.
With the news breaking after most went to bed Tuesday night, morning news shows were the first source for many to learn of Mr. Kennedy’s death, and cable news networks went wall-to-wall with coverage. And perhaps most remarkably for a non-presidential passing, two networks, CBS and ABC, devoted an hour to a senator’s personal and professional life.
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But beyond the Beltway and Midtown media organizations, how did the Kennedy coverage play? Ratings reflect that while Americans surely caught the coverage in some capacity, most still use prime time to escape the world’s woes, including the death of the senate’s most influential member.
Read more: by John Rash, Advertising Age