Equation Research found that nearly 60% of the 1,469 U.S. marketing professionals they surveyed for the report were already implementing social media as part of their marketing mix. Another 28% were planning on implementing it over the coming year.
Marketers already using social media aren’t relying on any one channel. Equation Research discovered that marketers could be using around five to seven different tools and platforms at any one time, the four most popular being Twitter, Facebook, blogs and online video.
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With regard to budget allocation, 60% of respondents foresee a greater portion going toward social media next year as well as online advertising (53%), search engine advertising (49%) and email marketing (41%).
Read More: by Helen Leggatt, BIZReport.com