Google is set to make a fresh attempt to gain a stronger foothold in the booming social networking business on Tuesday as it seeks to counter the growing threat that Facebook poses to some of its core services.
The search company is preparing to announce new features for Gmail that would extend the capabilities of the internet-based e-mail service to mirror some aspects of the fast-growing social networking site, according to a person familiar with its plans.
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However, earlier Google efforts to establish a presence in social networking have failed to gain much traction and analysts said that the company was still likely to find it difficult to turn the tables on Facebook with its latest plan.
“Anything Google does with Gmail should be seen as a defensive manoeuvre,” said Ray Valdes, an analyst at Gartner.
Read More: By Richard Waters, Financial Times