The network news standings, always near immutable, showed nothing suggesting a shakeup during the second quarter – though they did demonstrate a distinctive trend for all parties: downward.
For ABC and CBS, down meant all the way to another new low, this time for evening newscast ratings in the second quarter of a year (at least since the Nielsen company started using its current people meter system in 1987). It was the lowest second quarter for NBC since 2007.
In terms of competitive placement, NBC’s news dominance was unshaken – and barely stirred – from April through June. In the morning, the “Today” show ruled as ever; in the evening, Brian Williams maintained a strong edge. But in a world where mass erosion is the rule, NBC’s losses were marginally bigger than those for second-place ABC.
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As for CBS, deep in third place in both morning and evening, the one pinpoint of light was an almost steady performance in the evening news in the group that news advertisers pay for, viewers between the ages of 25 and 54.
Read More: By BILL CARTER, NYT