If Comcast Corp. succeeds in buying control of NBC Universal, it will represent perhaps the biggest strategic gamble for an industry that has seen more than its share of big merger bets.
That’s because Comcast, the nation’s No. 1 cable-TV operator by subscribers, would be expanding deeply into the business of movies, televised entertainment and news at a time when the future of such traditional media content has never been so clouded.
The rising popularity of online video has cast doubt on the long-term business models of both the film and TV industries.
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Read More: By SAM SCHECHNER, Wall Street Journal