Cook in the the letter, first pointed out by Mashable, assured customers that Apple does not ‘monetize’ information based on users’ product purchasing history.
“Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t ‘monetize’ the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple.”
Advertisement – story continues below
Cook also stresses that the tech giant has “never worked with any government agency from any country to create a backdoor in any of our products or services.”
“We have also never allowed access to our servers. And we never will.”
When asked in June 2013 whether or not they participated in the National Security Agency’s (NSA) PRISM program, Apple gave this statement to CNBC, stressing “direct access,” rather than “back door” access.
“We have never heard of PRISM. We do not provide any government agency with direct access to our servers, and any government agency requesting customer data must get a court order.”
In Apple’s “Government Information Requests” section, the company writes that the company “cannot bypass your passcode and…cannot access [user] data. So it’s not technically feasible for us to respond to government warrants for the extraction of this data from devices in their possession running iOS 8.”
This data on iOS 8, according to Apple, includes photos, messages, email, contacts, call history, iTunes content, notes, and reminders if protected under a passcode. Apple writes: “National security-related requests are not considered ‘Device Requests’ or Account Requests’ and are reported in a separate category altogether.”
Photo credit: Valery Marchive (Flickr)
Advertisement - story continues below
What do you think? Scroll down to comment below.