The First Lady is better known for shopping at more modestly priced High Street brands. But along with the the Queen of Qatar, Sheikha Mozah, she closed off part of Madison Avenue to spend time in the luxury lingerie shop.
Their purchases contributed to a market-spanking 12.5pc lift in sales.
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Agent Provocateur, which is styled on vintage Hollywood glamour, sells handmade Calais lace corsets that sell for up to £900, which could ruffle the feathers of more than just President Obama in an election year.
Garry Hogarth, Agent Provocateur’s chief executive, refused to be drawn on the stores’ closely kept “secret client list”. But he admitted the brand had attracted a high number of “unexpected famous names” – especially in the US, where sales have overtaken the UK.
On the back of this growth Agent Provacatuer, which is owned by listed private equity firm 3i, is launching an aggressive expansion strategy with more than 20 new shops opening globally in 2012.
Read More at The Telegraph By Helia Ebrahimi, The Telegraph