One of the questions that has so far gone unanswered about the AOL-Huffington Post deal is whether AOL will now become a “left-leaning” media company or whether it will balance its Huffpo property with the acquisition of a “right-leaning” site.
Some advertisers are already worried about the former, says Emily Steel in the Wall Street Journal. Others apparently don’t give a hoot.
AOL’s new content boss, Arianna Huffington, has been a hugely vocal Democrat for most of the past decade, and Huffington Post’s initial success was driven by its fiercely partisan liberal community. In recent years, the site has diversified, and “politics” makes up only a small fraction of its traffic (~15%, says Arianna), but the site’s political bias is still clearly to the left.
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So will Arianna and AOL now become the online face of the Democratic party, in the same way that FOX is the voice of the Republican party?
Or will AOL itself try to remain neutral, by balancing Huffington Post with another big right-leaning publication (that it would have to build or buy)?
Read More: By Henry Blodget, Business Insider