One of the leading online election-related merchants is Café Press. They sell T-shirts and anything else with candidates’ names on it. This is their business. Café Press has no political bent; they are just merchants selling what people want. If people like what they are selling, they will make more of that product. If people show little interest in a particular product, they move on to offer what will sell.
This is why Café Press’ (CP) latest sales figures for pro-Barack Obama items are significant. When CP compared its Obama items sales figures this past week, it revealed some telling information. They found that compared to this time in 2008, their Obama items’ sales figures were down sharply. Where the ratio of anti- to pro-Obama items was 14% to 86%, that figure today is 56% anti-Obama to 44% pro-Obama. The “anti” figure has taken a huge jump up, and the “pro” number has sagged.
CP reports that since January, not only have sales of pro-Romney items been greater than Obama’s 2008 figures, but the ratio of pro- to anti-Romney items has substantially exceeded Obama’s positive side sales. Just 5% of all Romney-related merchandise has been “anti”, with a whopping 95% being pro.
Using what is calls an “Election Meter” to track these sales, CP has developed its own theory about what the results might mean in November’s election. Its director of marketing explained the meaning of these sales this way: “We believe that how people spend money on political merchandise is a leading indicator of how they will ultimately vote. At Café Press, we track the spending on candidate-related gear and report our trends through The Meter, which are often in line with polls and voting results.”
People vote with their feet and their wallets; this disparity tells us something the Democrat cheerleaders in the media don’t want us to know. It strongly suggests that Romney is gaining strength while Obama is getting weaker. It helps explain why current polls have to include lopsided numbers of Democrats to achieve the appearance that Obama is close.
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Photo credit: FearlessCity (Creative Commons)
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