Last week’s Chick-fil-A appreciation day must have been painful to watch for David Friend, the CEO of Carbonite, a computer file backup service that was once the king of its industry.
Watching how well a business that is favored by the Right can do must have ground salt into the self-inflicted wound that is still plaguing Carbonite today.
On Saturday March 3, David Friend, the breast-beating fool who is the CEO of Carbonite, decided he could not even wait until the following Monday to drop his company’s advertising relationship with Rush Limbaugh. Bleating about Limbaugh having correctly characterized a young woman who wanted a Catholic university to pay for her contraception devices, Friend cited a desire for a “more civilized public discourse” as the reason for his action.
The truth was that Carbonite and a few other foolish advertisers were convinced to drop Limbaugh by Media Matters, a George Soros operation dedicated to destroying conservative talk radio in general and Rush Limbaugh in particular. Carbonite was played just as the rest of them were played. Now that a full calendar quarter has past, the extent to which Carbonite was played can be more accurately assessed.
While Chick-fil-A was gaining record-breaking sales merely because its CEO Dan Cathy has stood for traditional marriage, Carbonite was suffering a substantial decrease in sales. What is worse is that in its type of business, customers make a decision that stands for a year or more. Nothing will bring back the business Carbonite has lost.
An examination of Carbonite’s Security and Exchange Commission filings and Rush’s listenership figures show that David Friend’s knee jerk liberal move has sent these two traveling in opposite directions. Limbaugh’s numbers are higher than ever, and the per share price of Carbonite stock has fallen by 15%.
Now, David Friend is sorry. Now he understands he hurt his company so he could beat his breast and feel like a good little liberal. When asked about the wisdom of dropping Limbaugh, he said, “I guess my impression was that it wouldn’t be that impactful, but I guess it was quite impactful.”
Maybe the fact that liberals can’t be trusted enters into this picture. On Friday, Friend and a former Carbonite executive revealed they have formed a new on-line file backup service company, one that will eventually be a competitor to Carbonite.
As Rush would say, “ Hmmmmm.”
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Photo credit: cvrcak1 (Creative Commons)
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