Some of the magazine industry’s biggest names are on the verge of forming a new company that would allow them to take the digital future into their own hands.
The company would make up one of the biggest alliances among rival publishers ever formed in print media, with Time Inc., Condé Nast and Hearst all expected to join, houses that together publish more than 50 magazines, including The New Yorker, Vanity Fair, Vogue, Time, People, Sports Illustrated, Esquire and O, The Oprah Magazine.
The company will prepare magazines that can work across multiple digital platforms, whether the iPhone, the BlackBerry or countless other digital devices. The company will not develop an e-book, but create something that people familiar with the plans compare to iTunes—a store where you can buy new and distinct iterations of The New Yorker or Time. Print magazines will also be for sale.
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Kind of like closing the barn door after the horse has already left it. Very few people read their magazines now so what makes the "brains" of these publications think that people will go to the trouble of reading their biases on line? Go figure.