Editors Note: This article is part of series of articles that hope to inform and equip our readers to become citizen journalists. Twitter is a powerful social media tool to spread truth outside of the control of the mainstream media.
There are times wherein you never know when social media sites such as Twitter start and end in the entire scope of the Internet as you can see tweet buttons in almost every website. Twitter has reached a global scale that even official news anchors from around the world use it to update everyone with regards to society’s news and issues. Companies have seen the value of social media in pushing the boundaries of their business networking and marketing.
Matthew Christensen, Social Media Manager of On The Go Tours, tells Social Travel Market that tweeting is very much like headline writing. Keeping tweets short, snappy, and leading your followers to a link that might get their interests basically sums up the point of using the social media platform. Christensen adds that perhaps the most important thing to take note of in creating a social media campaign is to know whom you want to reach out to or who your followers are and what they might be interested in reading to. The twitter stream provides a rich source of information when it comes to knowing breaking news and getting ideas for a campaign. Generating various content such as a blog, a photo stream, and others creates a whole viewing experience that amplifies your web presence and influence.
Another speaker on Social Travel Market that uses Twitter to market online is Pleasance Coddington from Visit Britain. By using Twitter, they have managed to become the number one tourist board in the world. Social media has indeed placed them to become one of the leading tourist companies out there. A lot of success from the company has been accredited to this social media platform as they have 45,000 followers and a tweet reach of a million a day. Coddington says that there are many tips and tricks out there on how to be really successful in your marketing campaign using Twitter, but if you don’t have the content and personality to come up with a good Twitter stream, you’ll never be able to make the most out of social media. Knowing who your followers are and how you can add value to their day through your tweets allows you to get their attention and succeed in your campaign endeavors.
In creating a social media campaign, there are tips and tricks that work well and some that don’t. You have to focus on feeding your time and efforts on what works better. The speakers on the topic of the perfect tweet at Social Travel Market incessantly say that tweeting is all about the content. It’s about reaching out to the community wherever they are and touching their lives with ideas that add value to their online experience.
For more on the speakers talking about how to create the perfect tweet, check out the YouTube video on STM – The Perfect Travel Tweet.
Read More at Official Wire By Lawrence Perry, Official Wire
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