I’ve long been fascinated by the business of manufacturing popularity, which has become much easier thanks to the Internet. It’s very easy to cook up favorable reviews for an item, create zillions of phony Twitter followers, and otherwise create the illusion that people, products, and ideas are much more popular than they actually are.
I’m also keenly interested in tales of crazy government waste, so this story is right up my alley: Hillary Clinton’s scandal-plagued State Department wasted $630,000 of our hard-earned tax money buying ersatz “likes” on Facebook to make itself look popular. And they did it wrong.
From Foreign Policy online:
Between 2011 and March 2013, the department’s Bureau of the International Information Programs, tried to boost the seeming popularity of the department’s Facebook properties by advertising and page improvements. But the results weren’t so good, leaving the Inspector General with no choice but to send a frank message to the bureau’s Facebook gurus: You’re doing it wrong.
“Many in the bureau criticize the advertising campaigns as ‘buying fans’ who may have once clicked on an ad or ‘liked’ a photo but have no real interest in the topic and have never engaged further,” reads the Inspector General report.
Read More at Human Events . By John Hayward.
Photo Credit: marcn Creative Commons
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