This article is not about endorsing Sarah Palin for president. It is about illustrating the liberal media’s ability to brand an image. Case in point, conservatives saying Palin is not smart enough to be president.

The Left launched their “Sarah Palin is Stupid” campaign the next day after her incredible VP nomination acceptance speech. A woman, pretty, smart, witty, confident and bold with an ability to inspire and fire up the conservative base, Sarah Palin was the Left’s worst nightmare. They were livid. The only thing which could have made it worse would have been if Palin was black. The Left would have surely lost their minds.
The clarion call went out, “Palin MUST be destroyed!”


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When Sarah Palin appeared on Saturday Night Live, I watched with a bunch of my conservative friends. My friends laughed and made comments such as, “This is great. It shows Palin is a good sport and doesn’t take herself too seriously.”

I thought, “This is wrong. Why help the Left sell the message to their audience that Palin is stupid?” Humor is a powerful sales tool.

The assault on Palin’s intellect intensified daily. Every word out of Palin’s mouth was dissected and placed under a microscope. Then, viewed through a lens tainted with the paradigm that “Palin is stupid”. Who amongst us could withstand our every utterance judged with such extreme scrutiny?

Conservatives saying under their breath at cocktail parties that Palin isn’t too bright is evidence the liberal media’s branding of her has worked on some level.


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