Oprah Winfrey was set to announce Friday that her powerhouse daytime television show, the foundation of a multibillion-dollar media empire with legions of fans, will end its run in 2011 after 25 seasons on the air.

Winfrey planned to announce the final date for “The Oprah Winfrey Show” during a live broadcast, according to her production company, Harpo Productions Inc.

Many fans heading into Harpo Studios on Friday morning seemed to support Winfrey’s decision to end the show.

“You always want to end a show when people want more—and not when people are sick of watching you,” said Rebecca Switaj, 31, of Chicago.

Read More: By CARYN ROUSSEAU, AP

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