It’s been a year since the American public first said “I do” to Barack Obama and it’s still a honeymoon period for the mainstream press. The first year of marriage might have been a bit rocky, but journalists still have that crush on Obama.
The first time they ever really saw him speak, their hearts leapt. It was love at first sight. The media already had a betrothed who had promised them “Hillarycare” and taught them “It Takes a Village.” That all changed when Obama gave the keynote address to the Democratic National Convention in 2004. At ABC, Charles Gibson predicted: “Last night, a political star may have been born.”
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In early 2007, as his presidential campaign wore on, more and more media types turned their back on their former love Hillary. They embraced Obama – none more than MSNBC’s Chris Matthews, whose “thrill going up my leg” became a permanent state of excitement for both him and his network.
Journalists were looking for a relationship – “Single journalists ISO return to Camelot coupled with PC racial sensitivity.” They spoke lovingly of his boundless optimism and gave a huge boost to his campaign. As the election neared, the media treated it like a coronation or an ascension. “People have called you ‘the savior,’ ‘the messiah,’ ‘the messenger of change,’” said NBC’s Matt Lauer to Obama just two weeks before the nation voted.
Read More: By Dan Gainor, Business and Media Institute