Obama woos the New York Times


By Michael Calderone, Politico


Barack Obama speech 11 SCThere used to be an old yarn in Washington that went like this:

Four journalists are sitting in the waiting room of an important government official’s office. The receptionist rings her boss to announce, “Sir, there are three reporters and a gentleman from The New York Times here to see you.”

The story is a relic of an earlier age, when the Times loomed like Olympus over elite journalism. But the mind-set is enjoying a revival in the Age of Obama.

Where George W. Bush’s team made a show of not caring about the Times, aides in this White House treat the paper with a deference that James Reston himself would have appreciated.

Young aides boast about how social networking helped President Barack Obama first win the presidency and now promotes his message outside the filter of mainstream journalism. The president grants interviews to Hispanic journalists on Univision and calls on reporters from newcomers like Huffington Post (and POLITICO) at news conferences.

But for all its new media airs, the new White House team remains in the thrall of perhaps the most emblematic old media institution of all.


Let us know what you think!