Newspapers find a new way to monetize their journalists
School’s in session at The New York Times this fall, and the professors include some big bylines on campus: Nicholas Kristof, Gail Collins, and Eric Asimov. They’re offering weeklong, largely online courses for Times readers who pay between $125 and $185.
Struggling to find creative ways to generate revenue
It’s the first time that Times columnists have participated in the newspaper’s three-year-old Knowledge Network, an adult-education program operated in partnership with local universities. Stacy Green, a spokeswoman for the Times, told me that 100 courses are being offered this year, up from 50 in 2008, though only a handful include Times writers.
The participation of Kristof, Collins, and Asimov could be a precursor to the membership model the Times is considering in its search for new revenue streams on the web. A reader survey last month floated the possibility that paid members of the Times could enjoy special access along those lines:
Read More: Nieman Journalism Lab
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