Following an introduction in Canada, the ballyhooed program will be rolled out on March 28 to digital subscribers in the United States and the rest of the world. The execution is in step with the 21st century. It is a multilayered plan designed to cater to the segmented markets of mobile devices and tablets. It has his fingerprints all over it.
Read more about the New York Times’s paywall plans.
Sulzberger has to get this right. It isn’t hyperbolic to suggest that the future of the company and the newspaper depends on its command of digital technology.
I have written and said on television news shows that if the parent’s financial structure weakens further, the company will eventually be bought by acquisition-minded Bloomberg L.P.
If the new pay model flops, critics will blast Sulzberger for taking the wrong path — again. With Times Select, the paper’s previous attempt to charge for online content, Sulzberger seemed to miscalculate its appeal to the public. The Times installed a pay model for many of its esteemed columnists while continuing to offer the news content for free.
The program failed to meet expectations and it was eventually killed.
Read More at MarketWatch by Jon Friedman, MarketWatch
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