Michael Savage’s top-rated nationally syndicated show on politics and culture will venture into new demographic territory next week when a San Francisco all-sports station adds “The Savage Nation” to its daily lineup.

Savage, who makes the Bay Area his home base, said he chose to partner with 50,000 watt KTRB-AM, beginning Feb. 1, to reach out to new listeners.

“Sports fans are generally tuned out of politics, and I want to tune them in to what is happening in this great country,” he said. “Hopefully, with this new demographic, I will attain the high ratings numbers I once had and even exceed that in time.”

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Savage has enjoyed strong ratings in his hometown, with KSFO-AM until 2003 and KNEW-AM through last September. KNEW’s program director, John Scott, said at the time the popular program was dropped because the station was “headed in a new direction and a new mind set.”

KNEW’s move to make Savage a “free agent” was a “classic fumble near the goal line,” said Ken Dennis, managing partner of KTRB, known as XTRA sports 860.

“Michael Savage is a legitimate superstar in Bay Area radio” whose show is heard on hundreds of stations nationwide, Dennis said.

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About 400 stations carry “The Savage Nation,” according to Savage’s syndicator, the Talk Radio Network.

Read More: WorldNetDaily