in the local people meter markets Leno was twice as popular with adults 18-49, scoring a 2.0 rating vs a 1.0 rating for Letterman.

In the metered market houshold ratings between 11:30p-12:30a Jay Leno’s return to The Tonight Show dominated Leterman and Late Show.  Leno had a 5.4/14 (household rating/share) to Letterman’s 3.0/8.


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Sure, Leno’s first night back (and perhaps first week or two back) is likely inflated by a post-Olympic halo, but the early indication is “all is forgiven.”

Nightline had a 3.4/8 between 11:30p-12:00a.

While much higher than Conan’s Q4 average, these numbers were down ~25% from the heavily promoted debut of Conan O’Brien last June

Read More: by Robert Seidman, TV BY THE NUMBERS



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