in the local people meter markets Leno was twice as popular with adults 18-49, scoring a 2.0 rating vs a 1.0 rating for Letterman.
In the metered market houshold ratings between 11:30p-12:30a Jay Leno’s return to The Tonight Show dominated Leterman and Late Show. Leno had a 5.4/14 (household rating/share) to Letterman’s 3.0/8.
Sure, Leno’s first night back (and perhaps first week or two back) is likely inflated by a post-Olympic halo, but the early indication is “all is forgiven.”
Nightline had a 3.4/8 between 11:30p-12:00a.
While much higher than Conan’s Q4 average, these numbers were down ~25% from the heavily promoted debut of Conan O’Brien last June
Read More: by Robert Seidman, TV BY THE NUMBERS
Please share this post with your friends and comment below. If you haven’t already, take a moment to sign up for our free newsletter above and friend us on Twitter and Facebook to get real time updates.