In May “Larry King Live” scored its lowest monthly viewer total in nearly 20 years.
According to Nielsen data, the struggling CNN talk show had an average of 653,000 viewers each night in May, its lowest average since the data started being electronically stored in the early 1990s.
He had been averaging about 700,000 viewers each night this year, down markedly from last year.
Last week The New York Times detailed the low ratings of “Larry King Live,” a symbol of CNN’s struggle to compete in a partisan cable news environment.
CNN had no comment about Mr. King’s low ratings mark. In a news release it emphasized the eroding ratings of its higher-rated competitors, noting that both the reigning champ, the Fox News Channel, and the No. 2 cable news channel in prime time, MSNBC, had lost audience share compared with the same month in 2009. But CNN’s numbers have dropped more dramatically.
Read More: By BRIAN STELTER, NYT
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