After criticizing Mitt Romney in New Hampshire for his investment practices, one of the first attack ads aimed at the Republican front-runner by his presidential primary rivals in South Carolina highlights his changed position from supporting abortion rights to opposing them.
The shift reflects the contest’s change in location. In 2008, 60 percent of Republican primary voters in South Carolina said they considered themselves “born again,” or evangelical Christians, exit polling showed.
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The commercial is one of several anti-Romney messages now filling the Palmetto State’s airwaves. The good news for the former Massachusetts governor: He and his allies have the resources to match them and hit back before the Jan. 21 primary that may winnow the field.
Television ads promoting Romney, the winner of yesterday’s New Hampshire primary, are airing about as frequently as spots attacking him, according to an analysis by New York-based Kantar Media’s CMAG of South Carolina television markets since Dec. 27.
Ads that mention former House Speaker Newt Gingrich, Romney’s most aggressive rival on the airwaves, are overwhelmingly negative in tone, the report concluded.