This year’s annual State of the News Media, put together by Pew, is a comprehensive look at the entire media world.
But let’s take a look at the cable news section – and the all-important race between Fox News, CNN and MSNBC.
• It is clear CNN declined not only in viewership (as evidenced by the chart below as well) but also in the comprehensive way it covers the news:
In one key demographic — 25-to-54-year olds — CNN fell behind a more ideological MNSBC in prime time audience, a prospect unthinkable even two years earlier. For the first time in years, CNN also cut back on newsgathering, its primary competitive advantage over its rivals.
• We all know how strong FNC’s ratings are, but when it comes to making money, they are surpassing the competition as well:
Fox surpassed CNN in profit and revenue, as well, and was closing in fast in the amount it can charge for advertising per thousand viewers, after years of having to discount the price of its ads.
• More on money-making:
Read More: by Steve Krakauer, Mediaite
Photo Credit: ario_ Creative Commons
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