In a potential advance for the forces of paid content, The Economist is introducing a trial program today that lets New Yorkers use their cellphones to order overnight home delivery of the new issue at the regular newsstand price.
New Yorkers who have signed up for weekly texts announcing each issue’s topics will also receive a URL for a web page they can visit to order the issue. Those who order by 9 p.m. are guaranteed a hand-delivered copy by 6 a.m. the next morning — in time to beat the commute. The weekly texts go out on Thursday afternoons, meaning recipients can get overnight copies before newsstands get them at about 9 a.m.
In England, where The Economist first tried the approach two months ago, people who have preregistered can just reply to the text messages to get their overnight copies. The Economist hopes to have that simpler system in place by the time it widens the New York trial to cover the entire U.S.
Read More: by Nat Ives, Advertising AGE
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In my thoughts I believe Shuster is the "Crazies", for not recognizing the fact that more than half of the American citizens are afraid of this Government and have a good reason to be so. Non elected Czars, bank takeover's, industry taken over and government controled, socialized healthcare, mass indoctrenation of our school children, hired thugs at our town hall meetings, Cap and Trade CRAP and the list goes on. Let alone the Spread the Wealth Crap. Why should anyone be required to work so others don't have to. Sen. Inhofe is stateing the facts, as most God Fearing and believers of the US Constitution also believe. If anyone is to repremanded it should be Shuster and his followers. He needs to get a life, one without his head up the Usurper's you know what. He is the reason for his network and the other Lap Dog networks loosing out in the rateing's war to Fox. People are tired of listening to a one sided news cast for sure.