It is not just a question of how the new “Jay Leno Show” itself is faring in the ratings, but also what the show’s occupation of the 10 p.m. hour on NBC means to the network as a whole.
As Shari Anne Brill, the senior vice president and director of program analysis for the advertising agency Carat, put it, “It’s really looking like dominoes.”
The dominoes in question are the other parts of NBC’s schedule affected by the network’s decision to relocate its late-night star, Mr. Leno, to prime time. Even though, as NBC executives point out, it is early in this experiment, signs of potential collateral damage have already emerged.
Read More: By BILL CARTER, New York Times
Photo credit: sgtgary (Creative Commons)
Please share this post with your friends and comment below. If you haven't already, take a moment to sign up for our free newsletter above and friend us on Twitter and Facebook to get real time updates.