A group of Republicans, looking to recoup the party’s clout, is borrowing a page from liberal Democrats by beefing up Internet efforts to energize the grass roots.
The conservative Americans for Prosperity has further embraced Internet activism to energize its 700,000 members and point them to dozens of town-hall meetings with lawmakers over the past weeks, leaving Democrats on the defensive on a signature issue: overhauling health care.
Americans for Prosperity held their conference Right Online here last weekend. It centered on ramping up the use of Facebook, Twitter and other online megaphones to rally conservative opposition to what they consider ultra-liberal policies — strategies popularized by organizations such as MoveOn.org and President Barack Obama’s 2008 campaign.
That’s a shift, these activists say, from recent years of GOP strategy, where the shaping of the party’s message has been largely top-down, with the message coming from party leaders. Now, the message is bubbling up more from groups of online activists.
Read More: By JAKE SHERMAN, Wall Street Journal
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