CNN’s Piers Morgan Vows Format And Other Changes To Beat Fox News Competition: Promises “I’m Going To Be There To Win” And “It’s Time To Kick Some Ratings Butt”

Piers Morgan tells us that he’s planning big changes to the Larry King Live interview slot he inherits in January. “The format, everything, will change. I’m not just going to be another man sitting in the CNN studio wearing red braces.” Morgan also promises he’ll beat his Fox News rivals (see below) — but not if he expects to do that with overexposed guests like Simon Cowell and Donald Trump or what he says is his top “get”, President Obama. The production team needs to be finalised before guests are signed, he says. Morgan tells us he hasn’t locked down his show’s executive producer yet, “though we are about to. What I would say is that there will be significant format changes, and the show will look and feel different and distinctive to Larry’s. I don’t want to copy him because he’s a legend. You don’t follow Sinatra at the Sands and try and warble My Way…”

The show will be mostly filmed in New York apart from 3 months in the summer when Morgan is in Los Angeles judging America’s Got Talent. He notes, “One key change will definitely be that I will pre-tape many of the interviews so I can market and promote them in advance of them airing, which I believe will increase ratings. I’ve done this very successfully with my Life Stories series in the UK, with subjects as diverse as Prime Minister Gordon Brown, Simon Cowell, and Richard Branson.”

Morgan also tells us his mission is to help boost CNN’s sagging primetime line-up against Fox News, MSNBC, and other rivals. Larry King Live scored its lowest monthly viewer total in nearly 20 years in May, averaging just 653,000 viewers each night. And, last week, CNN underwent a management shakeup. CNN overall is a ratings mess right now and getting its clock cleaned by Fox News.

Read More: By NIKKI FINKE AND TIM ADLER, Deadline

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Comments

  1. Great. WE are FOX and we need a "Little" competition !!

  2. CarmRaney says:

    Fox news will always kick Cnn's butt!!!!!!!!!

  3. Hot Cougar says:

    I want some of what Piers Morgan is smoking or taking!

    Piers Morgan must be on a really wild trip from whatever he is smoking or taking if he seriously thinks he can be competitive with Fox News.

  4. UGACracker says:

    I'd practice a little "if you can't beat'em, join'em" strategy if I were CNN and Piers Morgan, although his running of doctored pictures of British soldiers "abusing" Iraqis kind of makes it apparent that it's not the route Morgan's show will take. Still, CNN has to know that liberal news isn't getting the job done in terms of ratings. Offering viewers a chance to see another version of conservative news appears to be a safer bet than being thought of as part of the Obama administration's Propaganda Ministry.

  5. I lock all other news channels from my TV sets. It's Easy!!

  6. The Commie News Newtwork is gonna win? LOL…Didn't AirDumbasses say the same thing?

  7. Morgan is an arrogant "jackass" and only the very stupid will watch him! Fox has nothing to worry about!

  8. Steve, Maryland says:

    Sounds like an Oprah wannabe. Maybe he'll pick off some independents or moderates if he offers a more balanced view than the rest of the CNN crew do now. Otherwise, not much will change, although I'd probably stop once in awhile on CNN during FNC commercial breaks — couldn't stand to even look at Larry or Behar.

  9. He won't do it with my help. I can't stand the sight of Piers Morgan much less his rantings on CNN, a leftist media outlet which is biased and has a nest of liars like former employee Rick Sanchez. Morgan couldn't even judge talent much less have a successful talk show. What an idiot.

  10. Oh hasn’t someone whacked this moron already?!? Even then, neither country would bury his sorry ars.

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