CNN execs made the case to advertisers Tuesday that there’s still a need for the ratings-challenged news cabler.

Opening the cabler’s upfront at Rose Hall in Time Warner Center, CNN Worldwide prexy Jim Walton touted the channel as “the only credible nonpartisan voice left” on the dial.


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CNN sign SC

Under pressure to spin CNN’s declining ratings to ad buyers, ad sales and marketing exec veep Greg D’Alba told the aud that “media consumption is changing” and that “the complete story (isn’t) being told.”

Accordingly, execs blended their nets’ TV viewership numbers with high-traffic Web stats during the presentation, saying that CNN reaches “127 million consumers.”

“If you take CNN domestic, we don’t just reach thousands more viewers than our cable news competitors, we reach millions more viewers than our competitors,” Walton said.


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Tongue firmly in cheek, Walton also thanked media attendees for “all the great coverage we’ve had in the last few months,” to laughs from the aud. Walton also said that CNN’s U.S. network accounts for less than 10% of the CNN Worldwide’s total revenue.

Read More: By SAM THIELMAN, Variety


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