After more than a year of declining ratings and being pummeled by its competition, CNN finally received some good news this week when the latest EMS Africa survey, which tracks viewership across seven African nations, revealed that CNN, especially CNN International, is the top news brand on the continent. And they did so by beating its English-language competitors BBC World News and Al Jazeera English by a wide margin.
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The EMS Africa survey tracks viewership in South Africa, Nigeria, Morocco, Kenya, Cameroon, Ghana and Uganda, and then only the wealthiest residents, as they are the people most likely to have cable or satellite television.
Tony Maddox, Executive Vice President of CNN International, was obviously delighted at the results.
To reach almost a third of EMS respondents every day, far eclipsing all our rivals, is an achievement we’re proud of. For CNN to grow its audience in an increasingly crowded marketplace puts a tangible marker of appreciation on our journalism. The reach of our brand in Africa has never been stronger and we thank our viewers for their loyalty.
Read More at Accuracy in Media. by Don Irvine.