Anderson Cooper is fading in the ratings.
The respected CNN anchor has seen his numbers slip significantly through the past year. His 10 p.m. show, “Anderson Cooper 360,” has declined 62% in total viewers and 70% in adults 25-54 from November 2008, according to Nielsen figures.
Last month, in Cooper’s time slot, Fox News’ “On the Record” attracted an average viewership of 1.9 million while “360″ averaged 672,000; repeats of MSNBC’s “Countdown” and HLN’s Nancy Grace show averaged 655,000 and 458,000, respectively.
But in the ad-friendly 25-54 demo, those same repeats won out over Cooper with 224,000 (MSNBC) and 214,000 (HLN).
Read More: By Erin Carlson, Business Insider
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THEY NEED TO PUT COOPER AND MADDOW ON WITH DEGENART ON THE SKINS SHOW