Just like mainstream media, African American publications and media outlets are struggling. Fans of "Ebony" and "Jet" — two of the oldest black magazines — are urging friends not to cancel their subscriptions. But despite more than two million subscribers, owner Johnson Publications has had to mortgage its historic Chicago office building.

Minority broadcasters have asked the Treasury Secretary for what amounts to a temporary bailout, and in Massachusetts, the long-time African American newspaper "The Bay State Banner" closed until it received a bridge loan from the city of Boston. During that time, it missed one of the biggest race-based stories of the year: The arrest of Harvard Professor Henry Louis Gates Jr.


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African American Media is struggling more than other genres

Kai Wright is senior writer for TheRoot.com, a webzine focused on black politics and culture published by the "Washington Post." TheRoot.com’s editor-in-chief happens to be Henry Louis Gates.

Wright believes part of the reason black media is struggling financially is due to advertisers shifting their shrinking advertising dollars from Black consumers to Latino consumers.


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