Historically, young women and men who sought to thrive in publishing made their way to Manhattan. Once there, they were told, they would work in marginal jobs for indifferent bosses doing mundane tasks and then one day, if they did all of that without whimper or complaint, they would magically be granted access to a gilded community, the large heaving engine of books, magazines and newspapers.

New media is less controlled by a liberal ideology

Beyond that, all it took to find a place to stand on a very crowded island, as E. B. White suggested, was a willingness to be lucky. Once inside that velvet rope, they would find the escalator that would take them through the various tiers of the business and eventually, they would be the ones deciding who would be allowed to come in.

As even casual readers of media news know, those assumptions now sound precious, preposterous even. Calvinistic ideals are no match for macromedia economics that have vaporized significant components of the business model that drives traditional publishing.

Read More: By DAVID CARR, New York Times

NEW YORK  While U.S. newspapers are losing subscribers at a staggering rate, a few dailies stand out because their circulation is rising. But they aren’t necessarily selling more copies.

Here’s why: Since April 1, new auditing rules have made it easier for newspapers to count a reader as a paying customer.

These looser standards are especially helpful to a newspaper if it sells an “electronic edition.” That can include a subscriber-only Web site, such as what

The Wall Street Journal has, or it can be a digital replica of a newspaper’s printed product. Several dozen publications, including USA Today, sell access to

these daily “e-editions” that show how the news was laid out in print.

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Photo Credit: judsond (Creative Commons)

The European Commission (EC) said on August 20 2009 that Europeans young and old could miss out on the benefits of today’s high-tech information society

unless more is done to make them “media literate” enough to access, analyse and evaluate images, sounds and texts and use traditional and new media to

communicate and create media content.

The Commission said that European Union countries and the media industry need to increase awareness of the many media messages people encounter, be they

advertisements, movies or online content.

Information Society and Media Commissioner Viviane Reding said: “Interacting with the media now means a lot more than writing to a newspaper. Media,

especially new digital technologies, involve more Europeans in a world of sharing, interaction and creation. Consumers today can create their own content and

make new works by transforming third party content.

Read More: -by Clive Leviev-Sawyer